About Amber

Owner // Group Exercise Instructor // Dietetic Technician

As a former high school and college athlete, Amber has always had a passion for fitness and athletics. However, it wasn’t until Amber had her third child that she realized fitness and a healthy lifestyle was her passion and she wants to share this passion and knowledge with other people. During Amber’s pregnancy she gained 100 plus pounds. Amber can relate and give life experiences to everyone she works with on how much hard work and dedication it takes to get the weight off, keep it off and be in better shape now than before having three kids. Amber also understands the busy lifestyles that people have along with struggles and road blocks. She knows the importance of finding time to exercise and eating healthy as well as overcoming hurdles that come up through the course of everyday living.

As an Instructor and a professional, Amber is very goal orientated and she takes satisfaction in helping her participants obtain results. Amber has seen the change that exercise and healthy living has brought to her life, and she wants others to experience the joy that dedication and motivation provides. Amber takes pride in her work and has an appreciation for a healthy well being. Amber knows that in order for people to be at their best and reach their goals, they need to have the proper tools to maintain a healthy lifestyle. Amber not only has the educational credentials to provide those tools, but she has the life experience that enhances that healthy mind set.

About Becky

Owner // Exercise Physiologist// Weight Management Specialist // ACE Certified Personal Trainer

“To start your journey you first need to decide where you are going. .....Then you find a map and you use it......even once you are on the road you keep referring to this map for direction and reassurance. It guides you and brings you back on track even when you get lost.Some people never find the map. But some do, and that's when you start living”- Becky Ingebrigtsen

For over 11 years I have been helping others live a healthier more fulfilled life through nutrition and fitness coaching. Teaching others to nurture their emotional and mental health while having a healthy relationship with food, not restricting themselves from things they enjoy, and making exercising a enjoyable experience has given clients their success. I enjoy showing my clients that wellness is healing and motivating, not dreaded and viewed as just a means to lose weight. That wellness is something that affects all areas of your life and the missing piece to complete happiness. As an Exercise Physiologist my education is what helps my clients have a clear map to their goals but taking an educational and coaching approach is what helps them make this change lifelong.

Becky has a bachelor’s degree in Exercise and Sports Science with an emphasis in fitness from UW-La Crosse, and is certified in Weight Management & Personal Training through the American Council on Exercise (ACE) and also holds certifications in group exercise, yoga, Pilates, Barre, Indoor Cycling, Kettle bell, and chair exercise for active older adults.


A & B Fitness Concepts is dedicated to helping participants and clients achieve their personal fitness goals. We understand the struggles of being happy with your body as well as the physical and emotional wellness that goes with it. We offer group classes with a personal feel, small group personal training and one-on-one personal training all in a non-intimidating environment to fit your needs and comfort level. Participants are from all walks of life with one common goal; to challenge, motivate and provide them resources for success.

Our participants have a wide variety of physical abilities, age ranges and personal goals- weight loss, cardiovascular endurance, increased strength, flexibility and more. Everyone is welcome and classes are formatted to meet the needs and fitness levels of all participants. If you are a beginner or someone who has a current routine and looking to add some variety, these programs are for you.


Have you ever asked yourself what motivates you to live a healthy lifestyle and exercise regularly? Each of us have different things that motivate us. Take a minute and write down five things that motivate you to live a healthy lifestyle. Place it somewhere you can read it each day and the goal is the list will help you stay on track.

Motivation is the driving force behind our bad habits, of eating to feel better, using bad habits to help us as a coping method. Taking the motivation of bad habits and using them to make good habits such as exercise as a coping method, and finding your fill without filling your mouth with nutrient dense foods are some basi c steps to shape new beahivors and with time and practice the good habits will be as routine as the bad habits.

If you are not motivated and do not know what motivates you, you are more likely to make excuses such as too tired, too busy, exercise is not any fun, I never have time away from my kids. If your too tired, work out and you will receive a great energy boost. If your busy, find time, schedule time, work out twice in a day for shorter periods of time. You dont think it is fun, take class with some friends. You have small kids, we do offer a class that you can take your active child with you. Stop making excuses and find your motivation. Making excuses is one of the most powerful things that will limit your success.

  • Indiviual Class Options
  • $25.00
  • Classes run a calendar month
  • Fee is for one class per week
  • New to a&b, try a single class $9
  • Choose a class from the drop down list below

  • Equipment Membership
  • $25.00
  • Access to first floor equipment.
  • See membership calendar for usage times
  • No classes and CAN NOT be shared
  • 1 Month Unlimited Classes
  • $65.00
  • Auto withdrawal only
  • Unlimited classes
  • First floor access during open times
  • Enrollment Forms
  • 3 Month Unlimited Classes
  • $185.00
  • PayPal or pay in studio
  • Unlimited classes
  • Frist floor access during open times
  • 6 Month Unlimited Classes
  • $365.00
  • PayPal or pay in studio
  • Unlimited classes
  • Frist floor access during open times
  • 12 Month Unlimited Classes
  • $700.00
  • PayPal or pay in studio
  • Unlimited classes
  • Frist floor access during open times